As a salon owner, getting new clients through the door is essential to growing your business. One way to do this is through Groupon deals – but if you’re not careful, you could end up with a bunch of “groupon hoppers” who never come back. In this blog post, we’ll share some tips on how to make Groupon work for you by setting parameters, treating all clients the same, collecting email addresses, and providing a great experience that will keep them coming back.
Set Terms and Conditions – It’s important to be thorough with the terms and conditions you set for each Groupon deal. Make sure they have valid uses, redemption rules (e.g. new clients only), and expiration dates. You should also stipulate who can use them and when. This will prevent people from gaming your deals and prevent old coupons from lingering around without expiration dates.
Treat All Clients the Same – Your goal in offering Groupon deals is to market and get new clients through the door. To avoid negative Yelp or Google reviews, treat Groupon clients the same as regular clients. Provide them with the same level of service and attention to detail that you would for any other client.
Get their Email Address – Before performing any service, make sure you get the client’s email address. By doing this, you can start building a relationship with them and keep them informed of any upcoming deals or events at your salon. It also gives you an opportunity to ask for feedback on their experience.
Give them an Experience Worth Returning For – When providing services to Groupon clients, provide an experience worth coming back for. Go that extra mile to make them feel welcome, comfortable, and pampered. Offer them upgrade options once they’re in the salon, such as a scalp massage or paraffin wax treatment. This will increase the chances of them upgrading their service and returning for more.
Turn Your Groupon Client into a Long-Term Client – Finally, don’t miss the opportunity to turn a Groupon client into a long-term client. After providing them with a great experience, offer them an incentive to book their next appointment before they leave. You can also send them exclusive deals or rewards for booking repeat appointments.
By following these tips, you can make Groupon work for you and turn Groupon clients into long-term clients who will continue to return to your salon. By setting parameters, treating all clients the same, collecting email addresses, providing a great experience, and turning them into repeat clients, you’ll be able to increase your clientele and grow your business. So go out there and make Groupon work for you!